Today, May 29, 2023, I'm making a pivotal decision that will hopefully shape the rest of my life. I'm choosing to devote my energy, heart, and soul to an endeavor that has sparked a fire within me. Today, I embark on a new journey with the acquisition of lucedilusso.com, which translates to "Luxury Light" in Italian.
While my aesthetic sensibilities lean towards the clean, minimal lines of Danish Modern design, I'm equally inspired by the timeless beauty and charm of Tuscan homes. This blend of contemporary and traditional influences permeates my work, as I am irresistibly drawn into the sphere of creation, design, and manufacturing.
The desire to create, to birth something new into the world, has been a constant companion throughout my life. However, it was during a backdrop shopping excursion for a photoshoot back in 2012 that my fascination with lighting truly ignited. I marveled at the myriad materials that could be crafted into stunning lamps and light fixtures, and on that day, I made a vow to myself. I would not just admire, I would also design, I would create!
Yes, I have a lucrative career in the real estate industry, I love the art of marketing and selling luxury homes in the heart of Southern California. But I find myself pondering a deeper question - What legacy will I leave behind when I depart from this world?
My aspiration is to craft exquisite lighting products, using only the materials that will stand the test of time. I want to create pieces that will not just outlive me, but also endure for the generations that will inhabit these homes, installing my lights in their sanctuaries. I am not just illuminating rooms; I am designing legacy pieces - a testament to the fire of creation that burns within me.
At Luce di Lusso, our goal is to be timeless and to transcend generations. Like photons that endlessly traverse the cosmos, our designs remain timeless, always relevant, untouched by fleeting trends. We aim to create fixtures that will become cherished heirlooms, illuminating your homes. Our ambition stretches beyond merely designing lighting fixtures - we strive to build a legacy marked by enduring beauty and supreme quality. Each piece is more than a mere fixture; it embodies the passion, dedication, and commitment that define the essence of Luce di Lusso.